McDonald’s is a renowned marketing strategist who writes books on how to best use social media to grow a company. In Social Media Marketing: Strategies and Tactics he outlines what an integrated marketing plan should include and provides practical tips and techniques for how to establish and expand your presence on various social media channels. Chapter one offers tips for increasing engagement with your current audience, including writing posts tailored to different segments; creating multimedia content; measuring conversion rates, and identifying influential followers. Chapter two discusses how social-networking sites such as Twitter, Facebook, Google+, YouTube, Pinterest, Instagram, and LinkedIn offer marketers incredible opportunities.
Overview About “Social Media Marketing Workbook” by “McDonald”
Social media is a powerful tool for promoting your business and building relationships with clients. But there’s a right way and a wrong way to use it, and it can be easy to get confused about how you should use it. Social Media Marketing Workbook: 30 Days to an Effective Social Strategy will help you streamline your social media efforts, avoid common mistakes, and ensure that you gain maximum exposure ethically using social media.
Reviews About “Social Media Marketing Workbook” by “McDonald”
After reading the Social Media Marketing Workbook, I have to say that it is a very practical book. It provided me with several techniques and tips that are useful in my work and even as a student of social media marketing. The best thing about Social Media Marketing Workbook is that it allowed me to learn something new. Even if you already know how to make use of social media for marketing purposes. there are still a lot of interesting things in Social Media Marketing Workbook that you can add to your daily life. Unlike some other books out there, it does not only provide details about using particular websites for business promotion but also talks about how we can get connected with other people through different types of social media platforms.
About “McDonald” the author of “Social Media Marketing Workbook”
Barry McDonald is a serial entrepreneur, an author, and a social media consultant. He founded two tech companies in Silicon Valley and one in Paris, France before moving to New York City where he currently works as a digital marketing consultant. In his free time, Barry enjoys traveling, learning new languages, and spending time with his wife Jeanne. His passion for writing has also led him to produce several books on various aspects of social media marketing.
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